Levi's® LVC 1947 501s® Japanese Selvedge Denim

The Levi’s® Vintage Clothing 1947 501® was the jean of a new generation. After World War II, raw materials became available again, so Levi’s® jeans could now be made with their original features. Levi Strauss & Co. leapt back into heavy production to meet the growing demand. By the late 1940’s, Levi’s® jeans were updated and aimed at the emerging middle class. With a slimmer fit and no extra details like the cinch or suspender buttons, the 1947 501® was a jean ready for the changing times. However, it still marked the return of familiar, classic 501® features. For instance, the watch pocket rivets were brought back after their wartime hiatus. Additionally, the back pocket Arcuate detail was no longer applied with paint as it was during the war-- Levi’s® returned to the original stitched design, but it came back in a different form. Thanks to new double-needle technology, the famed double-arched stitch could be mass-produced in uniform size and design, no longer subject to the sewing skills of the individual worker. We have reproduced all of these details, and used the same selvedge denim from Cone Mills of North Carolina-- a Levi’s® brand partner for over 100 years.